Winning commercial work with a strategic approach & a visually impactful proposal

Alexa Miller | Commercial Director & Photographer

Alexa Miller is known for creating stunning lifestyle imagery and was invited to bid on a large photo and video shoot for a joint project between Marriott and Chase. As one of three photographers under consideration, it was essential that she demonstrate her skill, artistic vision, and ability to manage a large-scale production spanning several days and multiple locations. After developing a comprehensive plan and clear creative vision, the proposal came together seamlessly—her vibrant imagery and detailed approach, combined with thoughtful design, positioned her for success.

Background

Proposal Design & Strategy
Messaging & Copyediting

Scope

A joyful couple, a woman with curly hair and a man with a beard, smiling and playing by the water during sunset at the beach.

Proposal Design, Strategy & Messaging (select pages)

  • Cover page for proposal. Left image shows three woman driving in car under palm trees, left image is a woman in a bathing suit jumping into water.
  • A woman with heart sunglasses is getting out of the back of a retro van
  • Intro for proposal. Two people sit in the front seat of a vehicle looking out the window at a beach.
  • A woman in a leopard swimsuit sits in a convertible holding a rotodial phone while another woman looks on.
  • Five day schedule. A man stands on a large rock looking at the evening dusky sky.
  • Three images showing people interacting with each other in various ways.
  • A car is full of young adults, laughing and being pushed towards the windows
  • A couple in stylish clothing sits on a bench with straight faces, while a small dog looks off to the right. Another image shows a dog with its head out a window with a doggy smile.