For two decades, Nichelle has been immersed in the creative industry, growing a wedding photography company into a top-tier commercial photography brand sought after by high profile industry leaders and Fortune 100 companies (Intel, Microsoft, Amazon, AT&T, Merck, Capital One). Working as the Business and Marketing Manager, Nichelle was the anchor point for the creative visionary, helping to turn brilliant ideas into reality with back-end structure, strategic communication, and creative collaboration.

Nichelle’s sweet spot is crafting communications that convey brand voice and vision across channels, boiling down complex ideas to their essential components and expressing them through copy, imagery selection, and layout designed to drive brand awareness and generate business. With decades of experience in the photography industry, her eyes and instincts are attuned to the power of visual communication and presentation.

The dream is to work in collaboration with creative people who take an unexpected approach to their work and infuse their creations with heart and purpose. Communicating the story of beautifully crafted things designed to positively influence the world - art, spaces, products - is what drives Nichelle in her work.